We are a consultancy group of B2B marketing professionals providing companies and individuals with REAL support to realise the potential of their business. Weston B2B is run by Gary Weston – a seasoned marketing professional with the right credentials, wide skill-set and an in-depth knowledge and insight into everything B2B – (see my credentials below)
WHY WESTON B2B MARKETING & PR..?
First and foremost we are different. We are different to most marketing consultancies and agencies because we can offer your campany 5 essential ways to develop, sustain and realise the potential of your business –
- We provide the answers that small businesses need â€“ and put them into effect; …Wehave experience working for major corporations as well as for small businesses. We understand the pressures weighing on business owners and senior decision-makers, whether itâ€™s the daily decisions faced by a small family firm, or a key change to a portfolio of products worth millions of pounds. We know what works and what doesnâ€™t. We put our proposals into action for you.
- We have an impressive skill-set covering every aspect of marketing and business development that you will need in ONE place; …A committed expertâ€™s skill set extends across many overlapping areas of business expertise: strategy, marketing, business development, restructuring and funding. This means you can make smarter decisions faster, without endless meetings with large groups of people.
- We are TOTALLY committed to the development of your business goals; …We donâ€™t suddenly appear, make a few general observations and then vanish, leaving you with a large bill. Weâ€™re willing to work hand-in-hand with your business at a deeper level. You can trust us. Weâ€™re open, honest, committed, knowledgeable, and genuinely care about making your company a success. Weâ€™ll stay for as long as you need us.
- If you place your marketing investment and trust in us we will do EVERYTHING we can to ensure you get MORE (ROI) back; …During times of business growth, itâ€™s very easy for companies to waste money on marketing plans, product launches and campaigns that turn out to be flawed. When working for your company, we are committed to help you to avoid these approaches and focus only on proven strategies that will deliver the maximum ROI.
- Seeing your business from outside looking in, we are well placed to see the bigger picture to make success more sustainable. …Expanding in a profitable way is great news for any company. But there can be growing pains as the business needs to reshape and re-organise around different objectives, products or services, and customers. We can enable you to plan ahead, so you can prepare for these extra challenges in advance. This way, you can adapt easily, avoid the pressures of unforeseen consequences and protect the morale of your staff. With our help, you can make your development and profitability sustainable.
We can offer business mentoring and work beyond the marketing benefits to ensure the changes we bring are implemented smoothly work throughout the company and work for good of the business
BUSINESS AND MARKETING TODAY
For various social, economic, cultural, technological and demographic reasons the business environment is in a constant state of change and variation.This state of constant change in the business environment will continue and accelerate in keeping with the speed of developments and changes.
I am talking about significant constant changes and developments that we need to be aware of such as new technologies. Within a three years span (typically within just three years) every company wanted a website, every company adopted social media ..and so on. Companies that ignore these emerging developments do so at their own risk to be playing ‘catch-up’ later with their rivals who did and are ahead of the game.
Business leaders must therefore be prepared and plan ready to respond to these changes with appropriate sales and marketing strategies and direction if they are to remain appropriate to their customer needs – remain cost efficient – avoid losing valuable marketshare – realising key opportunities in the marketplace – at the same time keeping ahead of their business counterparts.
As the business arena grows increasingly competitive and aggressive.. so business leaders must work with the right marketing people.. with the right credentials.. the right experience.. the right contacts.. wide marketing skill-set.. and above all possessing the right personality, dedication and acumen.
- B2B Marketing Communications (specialist)
- B2B Strategic Marketing – research, study, planning, campaigns
- B2B Strategic Public Relations – influentual strategic campaigning, media
- B2B Market Sector Experience – working with over 150 UK/overseas companies
- Referred B2B Businesslink Consultant – to emerging SMEs
- Market Sector Insight – Exceptional understanding of everything B2B
- Technology, engineering, energy, IT, industrial, manufacture, automotive
- Experienced in successfully launching new companies, brands, products, services
- Brand Development and Management – Brand Credibility – Corporate Identity
- B2B Exhibitions / Trade Shows (specialist)
- New Business Development – Sales – Lead Generation – New Clients/Customers
- Senior Account Management – CRM
- SIAD Graphic Designer (award winning)
- Wide Marketing Skill-set
a creative strategic thinker – always full of ideas – ready to think outside that ‘proverbial box’ for solutions and strategy to realise (exceed) the key objectives