The public relations (PR) role in a business today is much more important and relevant to business performance and any fully integrated marketing and business strategy – much more relevant than just providing press information and articles to trade press and media.
The role of B2B PR is is connect, interact, challenge, engage and influence potential customer’s, website visitors, readers and target audiences – to act, respond, call, request, buy. God PR has the power to achieve all this and more.
PR today MUST be proactive to perform and achieve the desired results for your business success
The style, character, keywording and language of text and writing influences – the timing and media reaches and connect – the design, layout, images enhance and provoke – the chutzpah of copy will raise emotions and perceptions above competitors.
The PR manager is a special breed who understands how PR dovetails with the marketing and sales functions.