Overview – Sussex Blast Cleaning was at that time a predominantly domestic blast cleaning company for low profit small items from household gates and bike wheels to the more profitable odd local council, trade and commercial projects. Within 12 months the company and business was repositioned and transformed to become the biggest commercial blast cleaning company in the Southeast of England.
Rationale – To increase profitability the company and realise the true potential of the business we identified the need to reposition the business services from deomestic blast cleaning company to a predominantly trade and commercial blast cleaning company.
Strategy – The marketing strategy devised to achieve this repositioning of the business included a change of company brand identity, new logo, new stationery, new van livery and the creation of a website (the company did not have a website) essentially taking the business online for the very first time.
Result – Within 7 days of the new Sussex Blast Cleaning website going online with new brand identity and logo the company received a Â£250K sales enquiry (which they won) for a major pharmaceuticals company. Within 6 months SBC won another Â£250K order for a project for the new T5 London Heathrow Terminal. Within 18 months the company won the prestige Mary Rose ship blast cleaning restoration project.
We never realised a new logo and website would have such a dramtic positive effect on the business… M Griffin, MD, Sussex Blast Cleaning Ltd