CASE STUDIES

VACON DRIVES UK – Company, Business, Brand Launch Strategy – The World’s First Virtual Company Launch Event (1999)

Overview : Vacon is the brand name of a wide range of variable speed drives and inverters manufactured in Finland with sales offices across the world. Vacon wanted to launch a UK sales office managed by 3 senior ex-ABB directors. The Vacon Managing Director contacted me requiring a UK launch strategy for the company, brand, business and product range – click here to read more

ICS-TRIPLEX – Successful global launch strategy for ‘Trusted’ control and safety system, 2002

Overview : ICS-Triplex is a ?1.6bn high technology and engineering group developing safety systems with plants in the UK/USA operating across the global the oil and gas, marine and offshore markets. ICS-Triplex is a PLC group in a major global market against the world’s biggest engineering and technology brands – ABB, Rockwell, Siemens, etc – click here to read more

WERNER ELECTRIC GmbH?- Successful transformation of the Werner Electric business, sales and brand across India, 2014-2015

Overview : Werner Electric GmbH based in Germany is a world leading manufacturer of electrical components. In 2011 they launched the Werner Electric India company to promote sales across India. The electrical components sector in India is a highly competitive and aggressive market sector. The business was failing and I was commissioned as Sales & Marketing Director working closely with the MD to find a strategy to transform sales and sales teams in Delhi, Mysore, Bangalore, Coimbatore, Mumbai – click here to read more

SUSSEX BLAST CLEANING LTD – Successful repositioning of the business, 2009

Overview : Sussex Blast Cleaning is an established highly proficient blast cleaning company with a mostly domestic customerbase with little trade/commercial business. With more profit in trade business and to realise full business potential the company needed a repositioning sales and marketing strategy to change the SBC customerbase to mostly trade customers – click here read more

HERITAGE BLAST CLEANING Ltd – Successful launch of niche SME across SE, 2013

Overview : A new specialist sympathetic surface blast cleaning service, company, systems and business was launched across the Southeast of England to property restoration specialists, construction firms, architects and property developers. A cost efficient launch marketing strategy was required together with new branding, website, PR, social media with a direct sales initiative – click here to read more

ROYAL MAIL – Launch of new DateMet postal service

Overview : With (then) government announced drop in revenue the Royal Mail required a new postal services to boost greeting card and stamp sales. I devised the DateMet greeting card service ?which generated a new income stream, more work for the unions and boosted stamp and postage sales –

NHS – The InfoTag graphic information system

Overview : The NHS and Social Services required a graphics only leaflet for circulating to travellers and gypsies arriving in the county. The graphic information was to convey essential health and safety information. In the past the NHS and Social Services teams found printed leaflets ineffective for conveying this information. In researching the situation I devised the highly effective solution that is InfoTag –

MICRONAV – Extensive brand audit and global launch strategy for next generation ATC system, 2012

Overview : World leading Air Traffic Control (ATC) systems developer needed a professional brand audit. Following the success of the audit I was commissioned to devise a global launch strategy for the next Micronav generation ATC system for three years ahead as the product completed development – click here to read more

HIGHROAD CAR TRANSPORTER ADVERTISING MEDIA SYSTEM – They said it could not be done – I did it – 1995 to 1998

Overview : Ever since car transporters were launched, operators recognised the value of these impressive vehicles carrying advertising in the motoring environment when transporting motor cars in view of motorists on motorways. Despite numerous attempts over many years this notion was dismissed as an impossible goal – I did it!! ..I made history devising a solution for the world’s first fully operational advertising system for car transporter vehicles, car and van manufacturers and transporter fleet operators – click here to read more

TRUSTED SAFETY CONTROL SYSTEM – FPSO-Tech, Aberdeen – Best Stand Award

Overview : Exhibition stand to support high level oil and gas, marine and offshore health and safety conference in Scotland. Transformed small stand into a working demonstration of next-gen technology effectively conveying not only what it was but what it did creatively employing sound, video, animation, graphics into a working presentation with front of stand visitor participation. Stand won Best in show award. – click here to read more?and click here to?read more